tag:blogger.com,1999:blog-36869115708562188772024-03-13T05:59:14.833-07:00Webmaster Guide - Monetize The WebWebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.comBlogger133125tag:blogger.com,1999:blog-3686911570856218877.post-4790808285862171932014-03-30T08:13:00.001-07:002014-03-30T08:13:19.609-07:00Turn complainers into loyal customers<p><img src="http://static.ow.ly/photos/normal/54oG1.jpg" alt="Complaint department" /></p> <p>No one likes handling a disgruntled customer, but a complaint can actually be a good thing, because it means that the customer wants to continue doing business with you. And, <strong>if you manage the complaint in a timely and efficient manner, 95% of complainers will continue doing business with you.</strong> That's what put <a href="http://en.wikipedia.org/wiki/Nordstrom">Nordstrom</a> on the map. The company gave an unconditional guarantee that if a customer was unhappy with a purchase for any reason, Nordstrom would provide a replacement or a refund--without any red tape--100% of the time. Like Nordstrom, you can turn complainers into loyal customers.</p> <p><em>From: "<a href="http://www.inc.com/john-treace/4-things-every-entrepreneur-should-know-about-sales.html">4 Things Every Entrepreneur Should Know About Sales</a>."</em></p> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-30360334319985724482014-02-14T07:59:00.001-08:002014-02-14T07:59:19.521-08:00What is Meddle?<p><a href="https://meddle.it/whatismeddle">Meddle</a> lets you select and comment on excerpts from articles, and with one click, publish them as a blog post, a tweet, Facebook message and/or LinkedIn message.</p> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-64633493202864411342013-09-29T10:40:00.001-07:002013-09-29T10:40:44.783-07:00Wise words<blockquote class="twitter-tweet"><p>Wise words. <a href="http://t.co/yU0yW7XdIR">pic.twitter.com/yU0yW7XdIR</a></p>— Ash Ketchum (@AshOfPalletTown) <a href="https://twitter.com/AshOfPalletTown/statuses/384341556062199808">September 29, 2013</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-53293337624639469492013-09-22T08:52:00.001-07:002013-09-22T08:52:34.483-07:00Steve Jobs' Advice for Entrepreneurs<object width="420" height="315"><param name="movie" value="//www.youtube-nocookie.com/v/gxo2rGr7Yfg?hl=en_US&version=3&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="//www.youtube-nocookie.com/v/gxo2rGr7Yfg?hl=en_US&version=3&rel=0" type="application/x-shockwave-flash" width="420" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object><p>Jobs' excellent advice for entrepreneurs. </p> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-22848235586972394382013-09-11T03:05:00.001-07:002013-09-11T03:05:10.654-07:00Google is testing new AdSense ad units<blockquote class="twitter-tweet"><p>Google testing new AdSense ad units that scrollably expand (like an accordion). also round arrow vs old square one <a href="http://t.co/tPDLe5H3ot">pic.twitter.com/tPDLe5H3ot</a></p>— aaron wall (@aaronwall) <a href="https://twitter.com/aaronwall/statuses/376782891587346432">September 8, 2013</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-63346160803347919962013-08-20T12:27:00.001-07:002013-08-20T12:27:03.487-07:00If you can fake it, you can make it<p>"<em>The only thing stopping you from becoming what you want [to be], is you</em>".</p> <object width="420" height="315"><param name="movie" value="//www.youtube-nocookie.com/v/U3FOliognRc?hl=en_US&version=3&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="//www.youtube-nocookie.com/v/U3FOliognRc?hl=en_US&version=3&rel=0" type="application/x-shockwave-flash" width="420" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-81864792990157842642013-08-19T18:37:00.001-07:002013-08-19T18:37:40.517-07:00Quick response from Hootsuite<p>After contacting them, Hootsuite was able to fix the <a href="http://monetizetheweb.blogspot.com/2013/08/hootsuite-scheduling-bug.html">scheduling bug</a> pretty quickly.</p> <blockquote class="twitter-tweet"><p><a href="https://twitter.com/hiperkarma">@hiperkarma</a> It was a widespread issue but we've just made a small change. Please try again and let us know! ^NW</p>— HootSuite Helpers (@HootSuite_Help) <a href="https://twitter.com/HootSuite_Help/statuses/369633270847516672">August 20, 2013</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-52931562137041165942013-08-19T16:36:00.001-07:002013-08-19T16:36:05.437-07:00Hootsuite scheduling bug<p>Turns out I'm not the only one getting frustrated because of Hootsuite's latest bug.</p> <blockquote class="twitter-tweet"><p><a href="https://twitter.com/hootsuite">@hootsuite</a> Here's the latest message to get stuck trying to schedule. <a href="http://t.co/RqT4LfXjED">pic.twitter.com/RqT4LfXjED</a></p>— Paul O'Rear (@paulorear) <a href="https://twitter.com/paulorear/statuses/369600650209787905">August 19, 2013</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script> <p>Since yesterday, when you try to schedule a message, the Hootsuite send button will sometimes just "hang there". When it happens you aren't able to send any other messages for at least a few hours. Logging out and back in again doesn't help. I hope Hootsuite fixes this quickly.</p> <p>I am a long time Hootsuite user and I like their product, but I hate how their constant (mostly cosmetic) "upgrades" always end up breaking one or more things.</p> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-1620502934024757262013-08-03T08:25:00.001-07:002013-08-03T08:25:12.951-07:00When Tweets go wrong<p>When you want to tweet a link to an <em>infographic</em>, don't get so carried away with adding <em>hashtags</em> that you forget to include your link.</p> <blockquote class="twitter-tweet"><p>Social business news (Infographic). <a href="https://twitter.com/search?q=%23socbiz&src=hash">#socbiz</a> <a href="https://twitter.com/search?q=%23Marketing&src=hash">#Marketing</a> <a href="https://twitter.com/search?q=%23jive&src=hash">#jive</a> <a href="https://twitter.com/search?q=%23adobe&src=hash">#adobe</a> <a href="https://twitter.com/search?q=%23ibm&src=hash">#ibm</a> <a href="https://twitter.com/search?q=%23Oracle&src=hash">#Oracle</a> <a href="https://twitter.com/search?q=%23salesforce&src=hash">#salesforce</a> <a href="https://twitter.com/search?q=%23hootsuite&src=hash">#hootsuite</a></p>— Jim Lundy (@JimLundy) <a href="https://twitter.com/JimLundy/statuses/363660445086793730">August 3, 2013</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script> <p>When you notice your mistake, delete your old tweet and create a new one instead replying to the botched one with the link. And when you finally include the link, don't forget to add <em>#</em>s in front of your <em>hashtags</em>.</p> <blockquote class="twitter-tweet"><p>Social business news (Infographic). <a href="http://t.co/Rg9b9FzuZ6">http://t.co/Rg9b9FzuZ6</a> <a href="https://twitter.com/search?q=%23socbiz&src=hash">#socbiz</a> <a href="https://twitter.com/search?q=%23Marketing&src=hash">#Marketing</a> <a href="https://twitter.com/search?q=%23jive&src=hash">#jive</a> adobe IBM Oracle Salesforce hootsuite</p>— Jim Lundy (@JimLundy) <a href="https://twitter.com/JimLundy/statuses/363661467700039680">August 3, 2013</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-19689067612798376832013-07-31T23:43:00.001-07:002013-07-31T23:43:24.021-07:00Your Reputation is Priceless, Don't Damage It<blockquote>"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."<br> --Warren Buffett </blockquote> <p>Over time, your reputation is the most valuable currency you have in business. It's the invisible key that either opens or closes doors of professional opportunity. Especially in an age where <a href="http://www.theinternetneverforgets.com/">everything is forever recorded</a> and accessible, your reputation has to be guarded like the most sacred treasure. It's the one item that, once lost, you can never get back.</p> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-12598942274802814052013-07-30T06:26:00.001-07:002013-07-30T06:26:43.461-07:00Keep your eye on the prizeConnect what you're doing today, with where you want to be tomorrow. That should be all the incentive you need. If you can't map your future success to your current responsibilities, then it's time to find a new opportunity. WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-17542744518013889432013-07-29T00:14:00.001-07:002013-07-29T00:14:54.548-07:00Don't Wait to Be Told What to Do<p>You'll never get ahead by waiting for someone to tell you what to do. Saying "nobody asked me to do this" is a guaranteed recipe for failure. Err on the side of doing too much, not too little. Don't act like a Millennial.</p> <object width="421" height="237"><param name="movie" value="//www.youtube-nocookie.com/v/Sz0o9clVQu8?hl=en_US&version=3&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="//www.youtube-nocookie.com/v/Sz0o9clVQu8?hl=en_US&version=3&rel=0" type="application/x-shockwave-flash" width="421" height="237" allowscriptaccess="always" allowfullscreen="true"></embed></object> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-84288576956118424932013-07-27T17:06:00.001-07:002013-07-27T17:06:49.191-07:00Free Mind Mapper<p>Mind maps are an excellent way to record brainstorming sessions. <a href="http://www.myndbook.com/">MyndBook</a> is a free to use web service that lets its users create mind maps with ease.</p> <p>You start by creating an account on the website either by providing your email address or by connecting your Facebook account. You can then create a 'book'. This book can have numerous pages on which you can add your mind maps.</p> <p>Features:</p> <ul> <li>User-friendly.</li> <li>It's a web service. No need to install additional software on your computer, laptop or tablet.</li> <li>Mind maps can be shared with Facebook friends.</li> <li>Various nodes and branches can be created for your maps.</li> <li>It's free.</li> <li>Nodes and branches can be re-sized.</li> <li>You can add titles and descriptions for branches.</li> </ul> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-6549187909275501962013-07-26T15:01:00.001-07:002013-07-26T15:01:17.436-07:00Advice from Pippa Malmgren<blockquote>I've been very lucky; a lot of interesting things came my way. I used to be like the old Soviet Union with a rigid Five Year Plan. That worked well but I also learned to <strong>make room for surprises outside the original plan</strong>; it's a matter of finding a balance between the two.</blockquote> <blockquote><strong>If you love what you do, you'll be better at it than anybody</strong> and the money will follow.</blockquote> <hr /> <blockquote>Cultures that do not accept, let alone celebrate, failure, don't have the capacity to innovate. <strong>Failure is needed in order to learn and innovate</strong>, and when you've nothing to lose, the opportunities for risk-taking and creativity drastically improve.</blockquote> <hr /><blockquote>All big businesses started out at the kitchen table or in the garage. Two thirds of the net new jobs are created by firms that employ fewer than 50 people. So SMBs are critical to economic success. They may not have easy access to capital, but this is actually a huge advantage for them. <strong>Capital constraints force them to act with immense discipline, and that's how good businesses are founded</strong>.</blockquote><hr /><blockquote>Nobody tells you that <strong>running a small business is a character test</strong>. People will tell you your ideas are crazy. This forces you to decide what you really believe and to stand, usually alone, behind your beliefs.</blockquote><hr /> <p><em>(Pippa Malmgren is a politics and policy expert who used to be Special Assistant to the President of the United States for Economic Policy on the National Economic Council and former member of the U.S. President's Working Group on Financial Markets.)</em></p> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-58514806474696060312013-07-25T13:49:00.001-07:002013-07-25T13:49:06.732-07:00How to create the perfect #Tweet<p><a href="http://justpaste.it/howtotweet" title="How to write the perfect Tweet"><img src="http://i.imgur.com/U7X4CnPs.jpg" title="Hosted by imgur.com" alt="How to write the perfect Tweet"/></a></p> <p><strong>Points to remember:</strong></p> <ul> <li>avoid capitalizing words, unless you want to look as if you're shouting.</li> <li>link your tweet to a source but make sure it's worth a click.</li> <li>leave some empty space so people can add a comment when they share your tweet.</li> </ul> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-89313731959337503262013-07-24T08:40:00.001-07:002013-07-24T08:40:42.000-07:00Mixamo Is Building A Platform For Game Developers To Create Their Own 3D Characters<p>With app stores becoming ever more competitive, game makers have had to upgrade from building 2D games to creating 3D titles. That has meant even more creative and intensive work for artists and producers.</p> <p><a href="http://www.mixamo.com/">Mixamo</a> offers a web-based service that helps developers tool and animate 3D characters by making rigging and animation easier. A developer can upload the mesh for a character, place joint locators and locator rings to figure out how to make the character move, and then run Mixamo's <em>auto-rigging</em> software. For console titles, the company says they can cut the cost of 500 seconds of animations by anywhere <a href="http://www.mixamo.com/c/savings">from 70 to 80 percent</a> compared to standard techniques like <a href="http://documentation.apple.com/en/motion/usermanual/index.html#chapter=10%26section=1%26tasks=true">keyframing</a> and motion capture.</p> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-40050125826776385282013-07-01T15:09:00.001-07:002013-07-01T15:09:34.748-07:00How Your Brain Can Turn Anxiety into Calmness<p>Physician, author, speaker, researcher and consultant Martin L. Rossman, MD, discusses how to reduce stress and anxiety, relieve pain and change lifestyle habits.</p> <object width="420" height="315"><param name="movie" value="//www.youtube-nocookie.com/v/KYJdekjiAog?version=3&hl=en_US&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="//www.youtube-nocookie.com/v/KYJdekjiAog?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="420" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-81092268448927557322013-06-26T04:20:00.001-07:002013-06-26T04:20:39.017-07:00Burglars are using social media sites to target you<p>The flip side of using social media.</p> <p><a href="http://imgur.com/PlzX6YE" title="How burglars are using social media"><img src="http://i.imgur.com/PlzX6YEl.jpg" title="Hosted by imgur.com" alt="How burglars are using social media"/></a></p> <p>Everything you share can and will be used against you.</p> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-57408998229244129372013-06-25T12:29:00.001-07:002013-06-25T12:29:44.386-07:00The average person is exposed to 3,000 marketing message per day<p><a href="http://imgur.com/CBcL8Y5" title="Keep your customers happy with effective communication"><img src="http://i.imgur.com/CBcL8Y5l.jpg" title="Hosted by imgur.com" alt="Keep your customers happy with effective communication"/></a></p> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-11784298757173069372013-06-24T16:26:00.001-07:002013-06-24T16:26:41.524-07:007 Words You Should Avoid Using In Your Sales Pitch<p>1. <strong>Exciting</strong></p> <blockquote>There is no word more boring than the word "exciting." Claiming that something is "exciting" tells everybody that it's not.</blockquote> <p>2. <strong>Innovative</strong></p> <blockquote>Same here. I can't remember ever hearing Apple claim to be innovative; they just are. They don't have to point it out.</blockquote> <p>3. <strong>Honestly</strong></p> <blockquote>When this word comes out of your mouth, it makes everything else you've said so far seem like you were probably lying.</blockquote> <p>4. <strong>Discount</strong></p> <blockquote>Let's leave this tired old term back in the world where "But, wait! There's more!" is state-of-the-art sales patter. Look, your stuff has a price and maybe you've got some flexibility. But offering a "discount"? How cheesy.</blockquote> <p>5. <strong>Guarantee</strong></p> <blockquote>Everyone in the world who has an ounce of sense knows that a "guarantee" means absolutely nothing.</blockquote> <p>6. <strong>Opportunity</strong></p> <blockquote>Calling any sales situation an "opportunity" is telling the customer that you're all about closing the deal. Just like any other opportunist.</blockquote> <p>7. <strong>Collaborate</strong></p> <blockquote>How did this dreadful word get into the business vocabulary, anyway? Yes, you've got to work together with people to get stuff done, but "<em>collaborate</em>"? Hey, that's what the Vichy France did with the Nazis.</blockquote> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-75726239751183126012013-05-30T04:18:00.001-07:002013-05-30T04:18:29.616-07:00Matt Cuts on Advertorials<p>Google's disinformation agent Matt Cutts on advertorials:</p> <object width="420" height="236"><param name="movie" value="https://www.youtube-nocookie.com/v/1SmlsfSqmOw?hl=en_US&version=3&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="https://www.youtube-nocookie.com/v/1SmlsfSqmOw?hl=en_US&version=3&rel=0" type="application/x-shockwave-flash" width="420" height="236" allowscriptaccess="always" allowfullscreen="true"></embed></object> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-33155079553597829772013-05-09T10:05:00.001-07:002013-05-09T10:05:43.607-07:00What's a niche? 10 Definitions<ul> <li>Seth Godin:</li> </ul> <blockquote>"if it's not mass, if it's just for some, not all, it's a niche."</blockquote> <ul> <li>Jeremy Jones:</li> </ul> <blockquote>"a niche is a <strong>specific target marketed topic</strong> you can become known for"</blockquote> <ul> <li>Content Marketing Institute:</li> </ul> <blockquote>"a niche needs to be small enough that there is the possibility to position you or your company as the leading expert in the world at that niche. Most companies go too broad with their niche (hence, not a good niche to pick). <strong>When you try to create content for everyone, you often end up being of little value to anyone</strong>."</blockquote> <ul> <li>John Blue is the Chief of Community Creation at Truffle Media:</li> </ul> <blockquote>"Niche for our needs are <strong>well defined groups of people interested in a similar issues or topic</strong>. For example pork producers who have more than 30,000 pigs is a very defined group of people. <strong>Niche does not necessarily mean small numbers of people</strong>. You can have a well defined group and have hundreds of thousands of people. Examples would include people interested in _just_ IU basketball, people interested in ice fishing, or people interested in cattle rodeos."</blockquote> <ul> <li>HeidiCohen, President of Riverside Marketing <a href="http://StrategiesHeidiCohen.com">StrategiesHeidiCohen.com</a>:</li> </ul> <blockquote>"A niche is <strong>a well-defined segment of a larger market</strong>. <strong>The more specific you are in delineating your niche audience; the easier it is to target your marketing</strong>. A niche market provides an organization with the opportunity to uniquely fulfill the needs of its members based on their interests, past behavior, social media preferences and role in the purchase process. When defining your target market, it's useful to create a marketing persona as well as a social media persona to better understand your audience and the tradeoffs they're willing to make."</blockquote> <ul> <li>Eric Spellmann, founder of <a href="http://EricSpellmann.com">EricSpellmann.com</a>:</li> </ul> <blockquote>"I define a niche as simply "a specialized area of interest." On the Internet, at least with my customers, I have discovered that the businesses that have a more targeted, laser-focused niche do better than those with a vague, Wal-Mart-like goal. <strong>While a niche product has a smaller potential customer base, it also has fewer competitors to rise above</strong>."</blockquote> <ul> <li>Jim Cockrum:</li> </ul> <blockquote>"From an online marketers perspective (my perspective specifically) a "niche" is a topic, item or concept that has the potential to be an online rallying point for those with similar interests and needs related to the given topic, item or concept. <strong>The true opportunity in niche marketing is for the leaders, mavericks, and trend setters in those niche markets</strong>. Done well, you can become a trusted source of information and leadership on virtually any topic, item or concept as long as there are others online with similar interests or curiosities."</blockquote> <ul> <li>Shawn Collins, <a href="http://www.AffiliateSummit.com">AffiliateSummit.com</a>:</li> </ul> <blockquote>"Niche is simply synonymous with a vertical or topic."</blockquote> <ul> <li>Bob Speyer, co-founder of <a href="http://WebSuccessTeam.com">WebSuccessTeam.com</a>:</li> </ul> <blockquote>"A niche is a defined marketplace and targets a select segment of a larger group. In the social media sphere, a niche is <strong>a group of people that share common interests, hobbies or professional associations</strong>. Often times these special groups incorporate community guidelines. Brands can utilize niches to drill down and target consumers in less congested environments other than Facebook and Twitter, like Instagram, Pinterest and Foodspotting."</blockquote> <ul> <li>Chris Brown, Founder of <a href="http://Resources-Results.com">Resources-Results.com</a> and Branding & Marketing:</li> </ul> <blockquote>"A niche is defined as a narrow target market. I think the word niche means small and focused. A niche can be described by a variety of demographic, <em>psychographic</em> and geographic qualifiers. While some people might define your niche by the products or services you are selling, <strong>to me It is more about who you are selling to rather than what you are selling</strong>. A very broad niche might include a whole industry: Computer users. Automobile drivers. Architects. A narrower niche might be: First time mothers of twins with household income of over $70K."</blockquote> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-58056782303445956772013-04-29T19:47:00.001-07:002013-04-29T19:47:33.142-07:00Keep pushing, pushing, pushing...<p>The biggest mistake innovators make is to think all they have to do is to introduce a new idea or system, and then everyone will embrace it. No way. To change a system, you have to keep intervening.</p> <p>Read more about <a href="http://www.linkedin.com/today/post/article/20130306131725-36792-what-innovators-do-when-others-fear-change">what innovators do</a> when others fear change.</p> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-57706391272748969372013-04-21T15:12:00.001-07:002013-04-21T15:12:07.902-07:00Learn to let go...<p>It can be difficult for an entrepreneur to move away from the old adage, "<em>If I want something done right, I should just do it myself</em>." But great leaders ensure that their employees have the opportunity to learn and operate independently. Loosening the reins not only fosters growth in your team, it frees you up for higher-level tasks.</p> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0tag:blogger.com,1999:blog-3686911570856218877.post-77809505391807156692013-04-20T14:35:00.001-07:002013-04-20T14:35:50.306-07:00Don't make your customers jump through hoops<p>Potential customers aren't going to jump through hoops just to interact with your brand. Remove barriers to entry, like forcing users to log into Facebook to access your promotion. <strong>The more steps potential customers have to go through in order to participate in your promotion, the less likely they will be to enter</strong>.</p> WebProhttp://www.blogger.com/profile/12164752976138625427noreply@blogger.com0