The biggest mistake innovators make is to think all they have to do is to introduce a new idea or system, and then everyone will embrace it. No way. To change a system, you have to keep intervening.
Read more about what innovators do when others fear change.
It can be difficult for an entrepreneur to move away from the old adage, "If I want something done right, I should just do it myself." But great leaders ensure that their employees have the opportunity to learn and operate independently. Loosening the reins not only fosters growth in your team, it frees you up for higher-level tasks.
Potential customers aren't going to jump through hoops just to interact with your brand. Remove barriers to entry, like forcing users to log into Facebook to access your promotion. The more steps potential customers have to go through in order to participate in your promotion, the less likely they will be to enter.
Email was originally never meant to be used to transfer files. As files get bigger and different companies use different tools and techniques to filter incoming emails, this is becoming more and more painfully clear. Some servers won't accept emails with "big" attachments (whatever "big" may be), others will strip certain files (such as zip files) from emails,... There really is no way for the sender to know that the email he sent reached the recipient with all the files he attached still there.
A solution is to include a link to the files instead of attaching it to the email. FTPUploader is a small and free utility for Windows that enables you to upload files with a simple right-click.
It's very easy to use: locate the file, right-click and select FTPUploader. The file will be uploaded to your server and the url for the uploaded file will be copied to your clipboard, ready for you to paste in your email message (or blog post).
By J.T. O'Donnell.
When you register a domain name and buy whois protection from your registrar it's important to remember that not all TLDs (top level domains) allow the registrant to hide his info behind such a service.
Registries that don't allow you to hide your information from the public:
Some registrars (such as Name) will warn you about this. Others, like Namecheap for example, will happily let you buy their whoisguard service, but you won't be able to apply it to your domain. Always check the rules when buying domains in a TLD you are not familiar with.
This infographic from SEOBook explains why it has become harder and harder to estimate the costs of an ongoing seo campaign and why successful long-term seo campaigns are expensive.
