Android Market is now Google Play

Google renamed the Android Market to Google Play. First impression is What's up with that logo?. Frankly, it looks like the 6 year old kid of some Google exec was allowed to design it. Second thing to come to mind is: Why is Google dumping the Android brand and why did they use the word Play instead of Market? Surely "Google Market" would have made a lot more sense than "Google Play". Unless Google is planning to move into the gaming console market! Think about it for a second. Google phones, Google tablets, Google TVs and Google gaming consoles all using the same or similar OSs and using the same cloud store.