Saturday 2 March 2013

An extra twist to the "broken link"-link building strategy

I read and commented on Kristi Hines' article on "How to Use the Broken Link Building Strategy to Get Links". The basic strategy is very simple:

  • You find a broken outgoing link on a website.
  • You email the website's owner telling him you found a broken link and you suggest a good replacement link (one to your site of course).

One way to build on this strategy and make it better is to check why the link is broken. Is it pointing to a missing file on an active website? In other words; does it return a 404 error page? Or does the domain name no longer exist? In other words: did the domain expire? If the domain expired, you may have found a good opportunity to add an extra mini-site to your network. If one webmaster still has a link on his site pointing to that domain, chances are other sites still have them up as well. Do your standard domain background check, the same way you would for any other aged domain, and if it looks good; register the domain and throw up a mini-site about your niche. That way all those broken links have now become normal working links again and you are now the recipient of all that link juice.

Piracy doesn't always hurt the content creator

Game of Thrones

Game of Thrones has been the most pirated TV show of 2012, being downloaded an average of 3.9 million times per episode. When confronted with these numbers, David Petrarca, who has directed episodes of Game of Thrones, responded that the illegal downloads did not matter because such shows thrived on "cultural buzz" and capitalized on the increased social commentary the added viewership creates.

Thursday 28 February 2013

Nanacast is slow... too slow.

I promote a couple of products through Nanacast and I have noticed that their affiliate links are becoming increasingly slow. When I click one of my links (or when a potential buyer clicks them), the Nanacast redirect takes forever to load. No wonder my Nanacast sales have been almost non-existent lately.

I have decided to disable all Nanacast links on my blog network until they fix their system... which I hope will be soon.