Thursday 12 April 2012
ICM Registry applies for 3 more adult tlds
ICM registry, the company behind the failed dotxxx top level domain, has applied for 3 more adult tlds: dotsex, dotporn and dotadult. Four months after its first tld went live, ICM Registry is struggling to stay alive. Registration numbers are far below their initial projections. ICM Registry had hoped to make over $200 million in its first year. They'll be lucky if they end up with 10% of that. Meanwhile, their application for 3 more adult tlds will without a doubt dilute whatever value their original dotxxx domains may have had. The writing is already on the wall as many registrars have been forced to lower their prices on dotxxx registrations. Discounts of up to 30% or even 40% are becoming common these days. And as if all of that wasn't enough, both ICM Registry and ICANN have been sued over the dotxxx tld.