Mt. Dew had a "Dub the Dew" campaign to let Internet users choose the name for a green-apple infused soft drink... Awfully optimistic.
The Mt. Dew marketing team forgot just what they were dealing with. After all, they were asking the same people who exiled rapper Pitbull to a Walmart in Alaska for advice. As could have been expected, the results of Dub the Dew were so offensive and useless that the entire promotion needed to be shut down.