Wednesday 12 September 2012

Learn how to evaluate lead generation options for B2B technology companies

This webinar will cover the 3 main options available to the B2B online marketer and discuss the critical considerations you need to be aware of before engaging in one of these programs.

  • Discover if this tactic makes sense for your business
  • Understand the full cost of these programs
  • Evaluate the CPL vs your ARPU figures
  • Get clear on timeframes and expectations
  • Understand some of the impacts these will have on revenue and your sales and marketing teams
  • Understand what critical questions must first be asked

Presenter: Hartland Ross

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