A faster website means more revenue and traffic:
- Amazon's Greg Linden reported that 100 ms of extra load time caused a 1% drop in sales.
- Google's Marrissa Mayer reported that 500 ms of extra load time caused 20% fewer searches.
- Yahoo!'s Nicole Sullivan reported that 400 ms of extra load time caused a 59% increase in the number of people who clicked the back button before the page even loaded.
Reasons enough to make sure your site loads as fast as possible, so here's a tutorial on how to speed up your website using htaccess, mod_deflate and mod_expires.