There is no word more boring than the word "exciting." Claiming that something is "exciting" tells everybody that it's not.
Same here. I can't remember ever hearing Apple claim to be innovative; they just are. They don't have to point it out.
When this word comes out of your mouth, it makes everything else you've said so far seem like you were probably lying.
Let's leave this tired old term back in the world where "But, wait! There's more!" is state-of-the-art sales patter. Look, your stuff has a price and maybe you've got some flexibility. But offering a "discount"? How cheesy.
Everyone in the world who has an ounce of sense knows that a "guarantee" means absolutely nothing.
Calling any sales situation an "opportunity" is telling the customer that you're all about closing the deal. Just like any other opportunist.
How did this dreadful word get into the business vocabulary, anyway? Yes, you've got to work together with people to get stuff done, but "collaborate"? Hey, that's what the Vichy France did with the Nazis.