Testing custom OpenX plugin

We developed a new Openx plugin to auto-adjust banner weights based on ctr. It's the first step in building a new system that displays ads based on thematic clicking patterns. Everything users do on our sites builds a "sales profile". That way users will only get to see ads for products in niches they have already shown interest for.

Trafficholder now supports Liberty Reserve

You can now load your Trafficholder account using Liberty Reserve. It's also possible to cash out your earnings (money you've made from selling clicked traffic to Trafficholder) using Liberty Reserve.

For webmasters that sell traffic and need Liberty Reserve, but don't want to use a third party exchanger, this should be great news.

Tech blogger set to make $200 MILLION

Pete Cashmore, the blogger who started Mashable, one of the world's biggest social media websites, from his bedroom because it was 'something to do without getting out of bed' is set to become a multimillionaire amid the likely sale of the site to CNN for $200 million.

Cashmore, now 26, created Mashable.com from his room when he was just 19 in an attempt to escape the boredom of his studies.

Seven years later, the tech news site now has its head office in New York and Cashmore is set to become one of the world's wealthiest men.

Android Market is now Google Play

Google renamed the Android Market to Google Play. First impression is What's up with that logo?. Frankly, it looks like the 6 year old kid of some Google exec was allowed to design it. Second thing to come to mind is: Why is Google dumping the Android brand and why did they use the word Play instead of Market? Surely "Google Market" would have made a lot more sense than "Google Play". Unless Google is planning to move into the gaming console market! Think about it for a second. Google phones, Google tablets, Google TVs and Google gaming consoles all using the same or similar OSs and using the same cloud store.

Be weary of experts

Beethoven was told by his music teacher that he had no talent for music. This teacher said: "as a composer he is hopeless".

FatWallet moved to avoid the new tax imposed by Illinois on affiliates.

A year ago, Fatwallet, packed and moved to avoid the new tax imposed by Illinois on affiliates. This new law would effectively made it impossible for them to continue running their business in Illinois.

OpenX Acquires LiftDNA

OpenX CEO Tim Cadogan announced that Supply-Side Platform (SSP) LiftDNA will become part of OpenX:

As the only yield optimization technology to work completely within an ad server, LiftDNA by OpenX increases revenue for publishers by using a breakthrough approach, delivering an average revenue increase of 50%-150% to publishers. "Building yield optimization directly into the ad server breaks the mold of remote, third party services, dramatically increases revenue and aligns perfectly with OpenX's vision of providing publishers with a comprehensive revenue serving platform. We're delighted to be able to bring this superior monetization solution to publishers around the world, starting today!" said Mr. Cadogan.